The instructions were pointed and precise—design an online experience to not just attract, but deeply engage visitors and amplify their message's visibility. Even in the initial stages, I recognized the project's critical importance and the potential to enhance railway safety nationwide. Equipped with the central narrative and key data points, I began by mapping out a digital environment that would move beyond static web pages, instead offering users a rich, participatory journey.

By pairing assertive typography with a stark black canvas, I ensured each word would resonate with absolute clarity and force. The logo transformed from a mere graphic into the site's design DNA, serving as a cohesive visual anchor across various elements and interactive features. Selective video loops were used to intensify and dramatize critical site messaging.

To transition the site from a traditional task-based website into a narrative-driven experience, I employed strategic scrolling interventions (scroll-jacking) that segmented information into more digestible, engaging narratives. Despite potential UX drawbacks, this implementation was critical to meet the Greenbrier's need for delivering the story in its entirety.